The Ultimate Guide to Companies
Ultimate Guide to Choosing the Right Ecommerce Shipping Solution
One of the most important steps you should take to make your ecommerce grow and become successful is having an effective and efficient shipping strategy. You might be offering free shipping via UPS or USPS, but if you want to increase your profit margins, create an edge, and differentiate yourself from your competitors, you have to use a strategic shipping option. From your marketing team all the way to your fulfillment team, proper coordination is required by multiple teams within your company or organization. Establish an effective and efficient shipping strategy for your online store, ensuring that everybody who is involved in it knows the guidelines and their role in the process.
You have to assemble the best team because every department in your company has a responsibility and job to ensure that the shopping strategy works well with your ecommerce business. It is important to set your clear goals. Do you want to increase your profit margins? Are you planning to engage business worldwide? The different ecommerce shipping strategies and their short-term and long-term goals may evolve in increasing conversions, increasing the average order value, expanding market or target audience, decreasing costs, and improving operational efficiency. The most important things to consider when it comes to ecommerce shipping are the product size and weight, shipping destinations, and shipping options. When placing shipping promotions, they should be clear and easy-to-understand such as $5 shipping per item, $10 shipping per order, or free shipping over $100. Breaking your products into groups and concentrating on getting their dimensions and weights for the largest or the heaviest 20% and lightest or smallest 20%.
According to experts, the top options available for shipping suited for ecommerce businesses include free in-store pickup, LTL freight carriers, free shipping, and same-day delivery. The top ecommerce shipping strategies include free shipping, flat rate and table rate shipping, carrier’s live rates, and alternative and mixed strategies. Free shipping is a simple and effective way to get the buy-in of customers so they want to buy more just to avail your shipping promotion, but this option should only be considered if you are making enough sales to cover all the shipping costs, and yet still making profits.
Use flat rate or table rate shipping to avoid some of the known challenges of free shipping. For instance, you can offer a good promotion for shipping such as $10 regardless of the value of the order. Entice your customer by offering promotions like $10 for orders up to $100, or free for orders over $200. Go for the best shipping rates to offer to your customers through the most trusted and reputable carriers such as UPS, USPS, FedEx, or DHL. The most popularly used shipping solution is mixed and alternative shipping strategies.